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Pure Capability (2001)
America II kicked off 2001 with a new ad campaign designed to highlight its core capabilities. "Pure Capability," as this campaign was called, pictured America II's global operations to convey the distributor's commitment to delivering unmatched product availability, quality, service, and solutions to its customers.
As seen in Electronic Buyers' News, Electronic News, and Purchasing Magazine, Q1-Q3 2001:
Up Your ROI/See Green (2001)
With the pressures of carrying excess inventory driving customer demand for viable excess solutions providers, America II publicized its strengths in the area of excess inventory management. Through the "Up Your ROI/See Green" campaign, America II reminded the industry that it makes the customer's bottom line its top priority.
As seen in Electronic Buyers' News, Electronic News, and Purchasing Magazine, Q2-Q3 2001:

One Call (2001)
Excess inventory concerns continue to dominate the market and America II's "One Call" campaign advertises the distributor's one-stop, no hassle approach to providing solutions to its customers.
As seen in Electronic Buyers' News, Q3 2001:

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